The main reason for this is that Search engines and mainly Google have become the No1 resource to find local products and services. Each month more than 600 million people search locally online for products and services. 67% of people that search online actually purchase offline and 22% of people purchase within 24 hours!

Ask yourself. What do you use to find a business or service that you need? I bet its not the Yellow Pages! Search online has now become the dominant force.

So what do you need to focus on to get your business dominating your local market?

Google Places
Yahoo Local
Bing Local
Mobile
SMS
SEO (Search Engine Optimization)
Video Marketing
Google AdWords (PPC)

These are the key ingredients that you must get right and you will be in prime position.The foundation of this is Google Places.

It is amazing that less than 10% of business owners have either not claimed or created a listing for their business. With the level of free traffic that this can bring it is really total madness not to do it. However there are no guarantees that your business will show in the top 7 listings on Google for a particular key word or phrase. Set up correctly and well within Google’s terms you will get a great listing and no doubt traffic and enquiries to your business.

Yahoo and Bing have similar offerings. Set up differs in certain countries of the world. Some countries you must submit via a third party but in USA you can set up directly. The new Bing Local interface is really good. Bing have come a long way in a short period of time with their Local offering and at present their interface is superior to Google’s with the amount of information that you can enter.|

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You’re probably not the only one on the web trying to figure out how to hire a Good SEO Firm. SEO engineering is a mystery to many. I will say you can’t get it for $100 a month though. That’s a bunch of hoohah. Here’s some good tips. I have seen some SEO firms around for years and they are a partner on a prominent web hosting service. People have asked, “Are they a quality SEO marketing firm?” I have wondered as well if they are quality. It seems legit, since they are on a prominent hosting site’s partner page. I would think a lot of people would scream and shout if their work was really bad and produced poor results.

One of the best ways to measure a firm’s quality is to check their previous client results. That’s what your paying for in the end…strong, high ranking search results in Google, Yahoo and Bing(msn) for your keywords. I will say that you should look around a few places for reviews. Of course we are an SEO firm offering SEO service. I’ll stop there as not to push too hard and be accused of commercializing. This is for your education on how to choose a good firm and what to look for in SEO services offered by reputable Internet companies.

Here are some basic search engine ranking elements you should look for in a quality search engine optimization company or Internet marketing firm proposal: They should use ‘White Hat’ SEO On-Page and Off-Page optimization tools and techniques. Many Internet marketers could benefit from some basic ‘white hat’ SEO information.

What does ‘white hat’ mean? Are they cowboys with clean clothes? No, this means that they are actively using ‘best practice’ techniques that SEO friendly to Google’s algorithms. By the way, it generally won’t say white hat openly.

What’s a search engine algorithm? It’s the computer code in web spiders that that crawl all over the Internet deciding which 10 websites are more relevant to a users specific search out of the millions of websites on the Internet.

I will not reveal everything as some techniques take years to learn and are proprietary to our company. However, these basic white hat SEO techniques should be in the Internet marketing services they offer to you:

On-Page SEO techniques that cause good “organic” SEO rankings are:
o Keyword Research Analysis
o Website HTML Meta-Tags: Title, Description, Keywords
o Optimizing Internal Website Links
o Making Images to be SEO friendly
o SEO Content and Text upgrades
o Google xml sitemap
o No Flash or sloppy Javascript code

Off-Page SEO techniques for your website that cause higher search engine rankings:
o Increase of Relevant Inbound Links
o Reciprocal – relevant exchange links
o One Way – inbound links to homepage
o Blog/Article Postings – keyword relevant content
o High Ranking Directory Submissions
o Social Bookmarking – Twitter, Facebook. LinkedIn
o An SEO analysis report comparing your site with 1-2 competitors of your choice Monthly Reports:
o Web Traffic source tracking
o Google Ranking Progress
o Inbound Links Created

If they at least offer these SEO services and give you easy to read monthly reports, you will probably be in good shape. Ask for a sample report. This way you can see how data will be reported to you and you’ll know what to expect.

IMPORTANT: SEO marketing is not a flip of a switch. It can take a few months and sometimes up to a year to see 1st page rankings in highly competitive keywords such as “real estate” and “mortgages”. However, you should see some improvement within a couple months with a continuous climb upwards.

Be smart, get a couple real bids from accredited SEO marketing firms and they should be comparable. If the price is way off, look at what each company offers. Do you get to talk to someone on the phone? Are they going to answer questions? Is it more of a hands off type of service where they do the work in the back ground and only send you reports?
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